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tommorrisdotorg:

You want a design challenge? Design things people won’t regret doing when they are on their deathbed and design things people will wish they did more of when they are on their deathbed. Design things that one’s relatives will look back in fifty years and express sympathy for. Again, when you are dead, will your kids give a shit about your Foursquare badges?

Tom Morris has absolutely hit the nail on the head about why I think UX Design, Social Media, and all the other things that ad industry people lump into what they call ‘online’ or ‘digital’ are (on a good day) so much snake oil, and (on a bad day) banal idiotic bullshit that’s turning the web from something wonderful, useful and empowering into the world’s most technologically advanced and expensive play gym for the terminally lacking in concentration and intellect. Fantastic stuff.